Peloton Insiders Dump Half A Billion In Stock Before Crash

Peloton stock
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Peloton Insiders Dump Half A Billion Dollars In Stock Before Crash

Peloton Interactive, Inc’s executives and insiders disposed of nearly half a billion dollars worth of stock right before the big crash, according to CNBC

Peloton, which sells at-home exercise equipment like bikes and treadmills, has experienced a collapse in market capitalization by at least 80% in the past year. Shares of the company traded at a 52-week low of 29.13 Tuesday.  

Company executives and insiders unloaded $496 million worth of stock in 2021, right before and during the decline that began in early 1Q21. The stock sales mainly were done above $100 and were part of 10b5-1 plans.

Insider selling began as Peloton became a household name during the pandemic as millions of people canceled their gym memberships and bought a bike or treadmill. Growth prospects looked great during the first year of the pandemic as demand was pulled forward. Executives and insiders knew demand would not last forever as shares traded at rich multiples, even at one point trading at $170 per share in early 2021. 

CNBC explains more about the executives and insider sales. As always, insiders know best… 

John Foley, the company’s CEO and co-founder, sold $119 million worth of stock starting in November 2020, according to SmartInsider. Most of his sales were for $110 a share or higher. The sales were part of a prearranged 10b5-1 plan to “sell a limited amount of the company’s shares for personal financial management purposes,” according to a SEC filing.

Although the plan called for selling up to 2.4 million shares through October 2022, Foley notified the board that he had terminated the selling plan on Aug. 30, 2021, after selling a total of 1 million shares. No reason was given for the termination, but on Nov. 4, 2021, the company slashed its sales forecast and the shares tumbled.

The stock sales represented about 16% of Foley’s total stake in the company, excluding options. Including options, the sale equaled about 5% of his holdings, according to SmartInsider.

Many of the top Peloton executives also cashed out a portion of their holdings with well-timed sales. William Lynch, the company president, sold more than $105 million in shares last year, with $72 million sold in February at an average price of $144.95.

Tyler Durden
Wed, 01/19/2022 – 14:21


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